Research & Writing

The Archive.

Every essay, research note and field report from the BBH team — in one place. Sorted newest first.

MAR · 18 · 2026
A Web3 Perspective on AdTech and Growth
Rethinking digital advertising for a permissionless, privacy-first world.
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FEB · 04 · 2026
Crypto is Dead, Long Live Crypto
On the difference between the speculative cycle ending and the technology arriving.
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JAN · 21 · 2026
Decentralized AI, Part 2: Decentralized Training
How federated compute, attestation and consensus could rewire model training away from a small handful of operators.
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DEC · 12 · 2025
Decentralized AI, Part 1: Exiting the Matrix
Why the AI stack must decentralize, and why the current incentive structure cannot.
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NOV · 06 · 2025
Dymension: A New Paradigm for Cosmos and the Internet of RollApps
Why an internet of RollApps is the natural extension of the Cosmos ecosystem.
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OCT · 02 · 2025
The Quantum Threat to Cryptography
How close is a cryptographically relevant quantum computer, and what should be done before it arrives.
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SEP · 14 · 2025
Flawed Homomorphic Encryption
Where the popular narrative on FHE-for-everything cracks under the weight of real-world cost curves.
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